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What is a Marketing Coordinator?

Reviewed by Marketing Expert and Coach
Juan Alberto Reyes
February 9, 2023
Being a coordinator is a great entry-level way to get experience with several marketing verticals.

A marketing coordinator helps plan, implement and manage marketing campaigns and strategies for an organization. Marketing coordinators typically work with marketing teams and are accountable for a variety of tasks, including facilitating market research, creating marketing materials, coordinating projects or events, and tracking effectiveness of marketing efforts. No day will be the same!

Marketing coordinators can work in a variety of industries, but some of the most popular include advertising, public relations, and retail. They may be involved in promoting product drops, campaign launches, or public events, and could work with several teams to develop and execute marketing strategies.

What does a Marketing Coordinator do?

A marketing coordinator is responsible for a variety of tasks related to strategizing marketing campaigns. Some specific responsibilities of a marketing coordinator may include:

  • Collaborating with other marketing professionals, such as visual designers, copywriters, and product teams, to execute marketing strategies.
  • Budget and project timeline tracking to ensure that all activities are completed on time and within budget.
  • Measuring the success of marketing efforts, such as using Google Analytics to analyze website traffic and conversion data and reporting on this to management.
  • Conducting market research to understand customer needs and preferences as well as competitor plans.
  • Creating marketing materials, such as ads and social media posts, to promote the company's products or services.
  • Coordinating events and promotions, such product launches, holiday campaigns, and special offers, to raise awareness of the organization and its offerings.

Do I need a degree to be a Marketing Coordinator?

None required for an associate/entry level position. While this role seems more technical, marketing coordinators can come from all backgrounds and degree-types. Job descriptions will often mention a requirement of a marketing-related degree, but often psychology or journalism majors do well here because they’re able to understand the “why” behind user interactions and enjoy the strategy development.

We've seen some very successful marketing coordinators from people like:

  • Data entry and receptionist professionals
  • Teachers and social workers
  • Accounting and budgeting roles
If you're new here to bridged, we're glad to meet you! We are huge fans of alternate forms of education, and recommend specific certifications to target skills. While this job works great with degrees, you have other options. Learn more here.

Our Favorite Marketing Coordinator Certifications

Career Path of a Marketing Coordinator

While the career path below is very common in the tech industry (and a rather straightforward one), many marketing concepts are also very popular field among freelancers, including SEO and social media marketing. Both of these skills are great for local businesses, so if you're looking for something with a little more flexibility, a marketing career in could be a great fit.

Marketing Coordinator
2-3 Years
*Or Associate
Marketing Specialist
3-5 Years
Marketing Manager
5-10 Years
Director of Marketing
4-6 Years

What is a Marketing Coordinator's salary?

We've aggregated thousands of salaries across glassdoor and linkedin, and marketing coordinators can make anywhere between 65k - 85k, depending on their location and skillsets.

Top Skills of a Marketing Coordinator

We've compiled thousands of job descriptions for marketing coordinators to record the most common requirements to save you time. While preparing for interviews, keep in mind specific times you've demonstrated these skills.

  • Refine, track, and optimize content marketing strategies.
  • Budget creation and resource monitoring.
  • Perform keyword research and on-page recommendations to support editorial production.
  • Identify new areas of opportunity and content gaps to increase marketing footprint.
  • Time management for yourself and others.
  • Communication with internal and external marketing.
  • Account Management with internal and external stakeholders.
  • Multi-team and cross-company scheduling.
  • Managing team burn reports.

Top Tools of a Marketing Coordinator

We've also compiled the most common tools listed in job description. If you're serious about becoming a SEO analyst, get familiar with these and be ready to talk about them.

For Gathering Quantitative Data

  • Google Analytics
  • Google Search Console
  • SEM Rush
  • Google Keyword / Trends

For Scheduling & Time Tracking

  • Calendly
  • Harvest
  • Hubspot
  • Google Suite

Other Helpful Tools

  • Basecamp
  • Airtable
  • Wrike
  • Miro
  • Smartsheet

For Task Management

  • Trello
  • Clickup
  • Notion
  • Clickup

Key Traits & Competencies of a Successful Marketing Coordinator


Marketing coordinators need to be aware of trendy keywords and schemas to be continuously ahead of the engine algorithms.


While marketing coordinators are not required to run analyses, mathematics will help with analyzing trend data. This also helps with budgeting and planning.


Marketing coordinators need to be organized to manage launches, campaigns and strategies.


Marketing coordinators spend a lot of time conducting and synthesizing market research for their teams and clients.


Marketing coordinators need to be prepared for anything, and often help hold the teams accountable as another set of eyes.


Marketing coordinators need to love, or at be aware of, the concept of advertisements since this is the primary function of their role.

As a Marketing Coordinator, you'll work most with: 

Paid Media Analysts
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SEO Analysts
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Project Managers
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Paid Search Analysts
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Being a coordinator is a great entry-level way to get experience with several marketing verticals. It's also a great way to break into a tech career in marketing because it's lesser-known, so the roles get less applicants.

Here at Bridged we are huge fans of stacking micro-certifications to achieve desired career results. We're building a product to make your career planning fun and affordable, and we'd love to talk to YOU! Was this article helpful? Did you land an interview for a marketing coordinator role?

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How to Get a Job as a Marketing Coordinator

We love a stepped process for quick and specific results. The 3 tiered process is best.

We recommend starting out by documenting things about you, how you like to work, and how these things might tie into your next job. For example, a person with motion sickness should not become a trucker. Same deal here.

Learn more
  • decorative heading

    Do Your Research
    Check out our list of relevant core competencies and skills. Research other jobs in the field to see if any of those appeal to you more.

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    Identify Your Transferrable Skills
    If those sound good, look at our job descriptions. Identify and check off what skills you already have, and start thinking about ways to target the ones you don't.

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    Bridge the Gaps by Taking Classes
    We recommend classes and certifications to get familiar with specific, relevant job requirements. Learn from your home with no more fluff or expensive bootcamps.

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