What is a Marketing Coordinator?
A marketing coordinator helps plan, implement and manage marketing campaigns and strategies for an organization. Marketing coordinators typically work with marketing teams and are accountable for a variety of tasks, including facilitating market research, creating marketing materials, coordinating projects or events, and tracking effectiveness of marketing efforts. No day will be the same!
Marketing coordinators can work in a variety of industries, but some of the most popular include advertising, public relations, and retail. They may be involved in promoting product drops, campaign launches, or public events, and could work with several teams to develop and execute marketing strategies.
What does a Marketing Coordinator do?
A marketing coordinator is responsible for a variety of tasks related to strategizing marketing campaigns. Some specific responsibilities of a marketing coordinator may include:
- Collaborating with other marketing professionals, such as visual designers, copywriters, and product teams, to execute marketing strategies.
- Budget and project timeline tracking to ensure that all activities are completed on time and within budget.
- Measuring the success of marketing efforts, such as using Google Analytics to analyze website traffic and conversion data and reporting on this to management.
- Conducting market research to understand customer needs and preferences as well as competitor plans.
- Creating marketing materials, such as ads and social media posts, to promote the company's products or services.
- Coordinating events and promotions, such product launches, holiday campaigns, and special offers, to raise awareness of the organization and its offerings.
Do I need a degree to be a Marketing Coordinator?
None required for an associate/entry level position. While this role seems more technical, marketing coordinators can come from all backgrounds and degree-types. Job descriptions will often mention a requirement of a marketing-related degree, but often psychology or journalism majors do well here because they’re able to understand the “why” behind user interactions and enjoy the strategy development.
We've seen some very successful marketing coordinators from people like:
- Data entry and receptionist professionals
- Teachers and social workers
- Accounting and budgeting roles
Our Favorite Marketing Coordinator Certifications
Social Media Marketing
This was one of the highest rated programs we reviewed, with folks saying it helped them not only kick off a marketing career but also a freelance blogging career. The program has a great mix of technical and theoretical concepts to get you familiar with a lot of helpful concepts, fast.
Become a Marketing Coordinator
This course is great if you're new to marketing and interested in learning about the tactical concepts of the role.
Linkedin also certifies when you complete a class, so this is something you could pin to your profile and show off, if wanted.
The Complete Digital Marketing Guide
This class is a top seller on udemy, and covers "23 marketing courses in 1." There are more than 100 hours of digital materials, including videos and presentation examples to sift through to give a comprehensive guide to the field. More than 75 thousand people have taken the course and rated it a 4.6/5.
Career Path of a Marketing Coordinator
While the career path below is very common in the tech industry (and a rather straightforward one), many marketing concepts are also very popular field among freelancers, including SEO and social media marketing. Both of these skills are great for local businesses, so if you're looking for something with a little more flexibility, a marketing career in could be a great fit.
*Or Associate
What is a Marketing Coordinator's salary?
We've aggregated thousands of salaries across glassdoor and linkedin, and marketing coordinators can make anywhere between 65k - 85k, depending on their location and skillsets.
Top Skills of a Marketing Coordinator
We've compiled thousands of job descriptions for marketing coordinators to record the most common requirements to save you time. While preparing for interviews, keep in mind specific times you've demonstrated these skills.
- Refine, track, and optimize content marketing strategies.
- Budget creation and resource monitoring.
- Perform keyword research and on-page recommendations to support editorial production.
- Identify new areas of opportunity and content gaps to increase marketing footprint.
- Time management for yourself and others.
- Communication with internal and external marketing.
- Account Management with internal and external stakeholders.
- Multi-team and cross-company scheduling.
- Managing team burn reports.
Top Tools of a Marketing Coordinator
We've also compiled the most common tools listed in job description. If you're serious about becoming a SEO analyst, get familiar with these and be ready to talk about them.
For Gathering Quantitative Data
- Google Analytics
- Google Search Console
- SEM Rush
- Google Keyword / Trends
For Scheduling & Time Tracking
- Calendly
- Harvest
- Hubspot
- Google Suite
Other Helpful Tools
- Basecamp
- Airtable
- Wrike
- Miro
- Smartsheet
For Task Management
- ASANA
- Trello
- Clickup
- Notion
- Clickup
Key Traits & Competencies of a Successful Marketing Coordinator
As a Marketing Coordinator, you'll work most with:
Conclusion
Here at Bridged we are huge fans of stacking micro-certifications to achieve desired career results. We're building a product to make your career planning fun and affordable, and we'd love to talk to YOU! Was this article helpful? Did you land an interview for a marketing coordinator role?
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