

Google Analytics
Google sponsors a data analytics certificate program through Coursera.
This is one of the more coveted certificates in the industry for Google Analytics, and as any type of analyst we highly recommend getting familiar. This helps with both marketing and product analyst roles, which eventually are great building blocks to product management.
It's free to audit, but if you want the certificate to show off (recommended), it's $49 a month to complete at your own pace.
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Digital Marketing Foundations
LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month) and has a large amount of classes due to their acquisition of content platform Lynda.com.
This class covers everything from SEO and PPC to identifying target marketings and KPI creation. It's a great high level to help hone your focus on a specific job.
LinkedIn Learning subscriptions are great for exploring many options with one cost.
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How to Tell a Story With Data
This class is a top seller on Udemy, and only $20. It has 4.4 stars with more than 11 thousand reviews. Data storytelling is a great way to kick off a tech career in almost any field, because it's incredibly relevant to all departments.
We recommend this class if you are mathematically inclined or interested in an analytics or product management position.
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Digital Product Management
UVA Sponsors a specialization program through Coursera. This program focuses on test and learn strategies, identifying and acting on customer insights, and running and effective product program.
It's free to audit, but if you want the certificate (recommended), it's $49 a month to complete at your own pace.
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