Micro-Certifications & Specializations for SEO Analysts in 2023
Best Specializations for SEO Hosted on Coursers
There are not many degrees or certifications out there specifically for SEO because it's an ever-changing field. Even we freak out sometimes when this site falls in the rankings-- it's totally unpredictable and normal! Putting a specialization on your resume & Linkedin show your interest in the field, but may not have THE most up to date content. But it's absolutely a great jumping-off point
Intro to SEO by the University of California at Davis
This is one of the only self-paced university SEO certifications, and we loved every second of it.
UC Davis offers a comprehensive SEO course that covers everything you need to know to become a skilled SEO specialist. Developed by industry experts, this course provides practical, hands-on experience with real-world projects and case studies. From on-page optimization to link building, keyword research to analytics, you'll gain the skills and knowledge needed to drive traffic and improve search rankings for your website or clients. Whether you're a beginner or an experienced marketer, this course will equip you with the tools needed to succeed in the dynamic and ever-changing field of SEO.
Best For:
UC Davis' SEO course is ideal for anyone looking to improve their SEO skills and become a skilled SEO specialist. Basically anyone who wants to learn more about getting "free" traffic to their site or business. This includes small-business owners, local freelancers, startup entrepreneurs,
Paid, Owned and Earned Media by Northwestern University
Northwestern University's Paid Owned and Earned Media course is designed for professionals looking to expand their knowledge and skillset in the general digital marketing space. In this course, you'll learn the ins and outs of paid, owned, and earned media (obvi), including how to develop a successful media marketing strategy that delivers real outcomes. The course covers topics such as social media and influencer marketing, SEO-driven content marketing, paid search strategy, and display advertising, giving you a comprehensive understanding of the various media channels and how to use them effectively. We especially loved how cohesive it was for entreprenuers who might have a mix of marketing channels. With real-world case studies and practical exercises, you'll gain the skills and knowledge needed to execute effective media campaigns that drive business success. Join thousands of learners who have already benefited from this popular course and take your digital marketing skills to the next level today.
Best For:
Northwestern University's Paid Owned and Earned Media course is perfect for professionals looking to expand their knowledge and skillset in the solo-preneur digital marketing space. Whether you're a marketing professional, business owner, or a student, this course provides practical insights and skills to help you develop and execute successful marketing campaigns. It's also great for self-paced learners.
Data Analytics by Google
Unlock the power of data with Google's Data Analytics course. This comprehensive professional certificate covers everything you need to know to become a skilled data analyst, including data cleaning, analysis, visualization, and interpretation. With real-world case studies and tons of hands-on exercises, you'll gain practical experience and develop the critical thinking skills needed to succeed in an ever-increasing data-driven world. Whether you're a total beginner or an experienced pivot-er, this course will equip you with the tools and knowledge needed to unlock insights and drive better decision-making.
Best For:
Ideal for anyone looking to improve their overall digital analytics and Google Analytics (GA4 especially) knowledge. This could be very relevant to more mathematically inclined students or local freelancers. This is also a great program for those who don't mind self-paced learning.
Digital Marketing & E-commerce by Google
Looking to advance your digital marketing and e-commerce skills? Look no further than Google's Digital Marketing & E-commerce course on Coursera. Developed by industry experts, this course covers a wide range of topics including search engine optimization, content marketing, social media marketing, e-commerce strategies, and more. Whether you're a beginner or an experienced marketer, you'll gain valuable insights and practical skills that can help you take your career to the next level. Join thousands of learners worldwide who have already benefitted from this popular course and start building your digital marketing and e-commerce expertise today.
Best For:
Ideal for anyone looking to improve their overall digital marketing and e-commerce skills. This especially applies to small business owners, general marketing professionals (coordinators, etc), or students. It's also ideal for those who are self-motivated and can learn on their own time.
Best Linkedin Certifications for SEO Analysts
LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month). That $30 also comes with a ton of other job-seeking features that we enjoy and actually encourage you to try out (we pay for it!). Linkedin Learning courses are best for those who favor self-paced work and want to show off the completion badge on their Linkedin profile -- pro-tip: recruiters can see these badges!
Linkedin Learning: Become an SEO Expert
LinkedIn Learning's SEO Foundations course offers a comprehensive introduction to search engine optimization, including strategies and techniques for improving search rankings and driving traffic to your website. The course covers the fundamental principles of SEO, including keyword research, on-page optimization, and link building, and provides valuable insights on how to leverage the power of search to accomplish your business goals. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to execute effective SEO campaigns that drive business success.
Linkedin Learning: Digital Marketing Foundations
LinkedIn Learning's Digital Marketing Foundations course is designed to provide a comprehensive introduction to digital marketing, including strategies and techniques for connecting with customers online. In this course, you'll learn the fundamentals of digital marketing, including website optimization, email marketing, social media marketing, and more. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to execute effective digital marketing campaigns that connect with your target audience. Whether you're a marketing professional, business owner, or a student, this course provides valuable insights and practical knowledge that can help you improve your online presence and drive more business. Join millions of learners who have already benefited from this popular course and take your digital marketing skills to the next level today.
Best Udemy Courses for SEO Analysts
Udemy is great for updated information, though the certifications hold less weight than something sponsored by a university or Linkedin. We recommend stacking certifications to make sure you're getting the most up-to-date information, but also showcasing your ability to learn through your general certs.
Udemy's Social Media Marketing - Content Marketing Masterclass 2023
Udemy's Social Media Marketing Masterclass offers a comprehensive introduction to social media marketing, including strategies and techniques for building a strong social media presence that drives business success. In this course, you'll learn how to create and execute social media campaigns on all major platforms, including Facebook, Instagram, Twitter, and LinkedIn. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to connect with your target audience, build brand awareness, and drive engagement and conversions. This is our #1 on Udemy.
Udemy's Ultimate SEO Training + SEO For Wordpress Websites
Udemy's Ultimate SEO Training Course offers another option for a comprehensive introduction to search engine optimization, but has a twist with a Wordpress angle. If you're a small business owner or local freelance marketer, this may be a better pick than the masterclass. You'll learn a lot of the same stuff, but go deeper into specific Wordpress examples.
Content marketing, specifically SEO strategy, is an increasingly dynamic and ever-changing field that requires constant learning and adaptation to stay ahead of trends. By taking advantage of the many specializations and courses available, career pivot-ers and learners can build the skills and knowledge needed to succeed in this digital marketing space. From SEO and social media to data analytics and content marketing, there is no shortage of areas to specialize in and develop expertise. With a strong foundation of knowledge and practical experience, digital marketers can drive business success and stay relevant in the rapidly evolving digital landscape.
