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Micro-Certifications & Specializations for Marketing Team Members in 2023

Reviewed by Marketing Expert and Coach
 
Juan Alberto Reyes
 
on
 
June 3, 2024
 

Best Micro-Certifications and Specializations for SEO Analysts


UC Davis Logo (University of California at Davis)

Intro to SEO

This is one of the only self-paced university SEO certifications, and we loved every second of it. The program has a great mix of technical and theoretical concepts to get you familiar with the overall role of a SEO professional, fast.

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Become an SEO Expert

LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month). This course is great if you're new to marketing and interested in learning about more options than just paid media.

LinkedIn Learning subscriptions are great for exploring many options with one cost.

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Data Analytics

Google Sponsors a data analytics certificate program through Coursera. This is one of the more coveted certificates in the industry for Google Analytics, and as a paid media analyst we highly recommend getting familiar.

It's free to audit, but if you want the certificate to show off (recommended), it's $49 a month to complete at your own pace.

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SEO & Social Media Marketing Strategy

This class is a top seller on udemy, and covers popular growth hacking tactics including both SEO and social.


It has 4.5 stars with 1.8k reviews.

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Best Micro-Certifications and Specializations for Paid Media Analysts


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Learn how to Build a Paid Media Strategy

We love this course from HubSpot because it's FREE, and has a lot of wonderful foundational information about Paid Media.

We recommend using this class to start your journey to see if Paid Media is right for you!

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Digital Marketing Foundations

LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month). This course is great if you're new to marketing and interested in learning about more options than just paid media.

LinkedIn Learning subscriptions are great for exploring many options with one cost.

LEARN MORE

Grow with Google Logo

Data Analytics

Google Sponsors a data analytics certificate program through Coursera. This is one of the more coveted certificates in the industry for Google Analytics, and as a paid media analyst we highly recommend getting familiar.

It's free to audit, but if you want the certificate to show off (recommended), it's $49 a month to complete at your own pace.

LEARN MORE

Paid, Owned and Earned Media

Northwestern sponsors this class through Coursera, so a certification (recommended) is included in your subscription $49/month. This class is part of the Content, Advertising & Social track of Northwestern's Social Media Specialization.

Not sure you're ready to commit? You can also audit for free!

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Best Micro-Certifications and Specializations for Paid Search Analysts


Grow with Google Logo

Data Analytics Certificate

Google Sponsors a certificate program through Coursera. It's free to audit, but if you want the certificate (recommended), it's $49 a month to complete at your own pace.

LEARN MORE

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Search Advertising

UC Boulder offers a certificate on Coursera, and a broader class on Digital Advertising Specializations.

It's free to audit, but if you want the certificate (recommended), it's $49 a month to complete at your own pace.

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Learning PPC with Google Ads

LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month).

LinkedIn Learning subscriptions are great for exploring many options with one cost.

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Google Ads Training (AdWords): Paid Search (PPC) Ads

This class teaches the difference between SEO and SEM, how to create a converting ad, and how to budget and bid for keywords.

The class has 4.2 stars with more than 12k students, and only costs $20.

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Best Micro-Certifications and Specializations for Project Managers


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Project Management Certificate

Google Sponsors a certificate program through Coursera. The certificate is $49 a month to complete at your own pace.

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Project Management Foundations

LinkedIn Learning subscriptions are great for exploring many options with one cost.

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Project Management for Beginners

This class is a top seller on Udemy, and only $16. It has 4.6 stars with more than 19 thousand reviews.

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Introduction to Project Management

This is more of a traditional classroom structure and priced accordingly at $199. But you can audit for free!

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WRITTEN BY
Juan Alberto Reyes
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