Micro-Certifications & Specializations for Marketing Team Members in 2023
Best Micro-Certifications and Specializations for SEO Analysts
Intro to SEO
This is one of the only self-paced university SEO certifications, and we loved every second of it. The program has a great mix of technical and theoretical concepts to get you familiar with the overall role of a SEO professional, fast.
Become an SEO Expert
LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month). This course is great if you're new to marketing and interested in learning about more options than just paid media.
LinkedIn Learning subscriptions are great for exploring many options with one cost.
Data Analytics
Google Sponsors a data analytics certificate program through Coursera. This is one of the more coveted certificates in the industry for Google Analytics, and as a paid media analyst we highly recommend getting familiar.
It's free to audit, but if you want the certificate to show off (recommended), it's $49 a month to complete at your own pace.
SEO & Social Media Marketing Strategy
This class is a top seller on udemy, and covers popular growth hacking tactics including both SEO and social.
It has 4.5 stars with 1.8k reviews.
Best Micro-Certifications and Specializations for Paid Media Analysts
Learn how to Build a Paid Media Strategy
We love this course from HubSpot because it's FREE, and has a lot of wonderful foundational information about Paid Media.
We recommend using this class to start your journey to see if Paid Media is right for you!
Digital Marketing Foundations
LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month). This course is great if you're new to marketing and interested in learning about more options than just paid media.
LinkedIn Learning subscriptions are great for exploring many options with one cost.
Data Analytics
Google Sponsors a data analytics certificate program through Coursera. This is one of the more coveted certificates in the industry for Google Analytics, and as a paid media analyst we highly recommend getting familiar.
It's free to audit, but if you want the certificate to show off (recommended), it's $49 a month to complete at your own pace.
Paid, Owned and Earned Media
Northwestern sponsors this class through Coursera, so a certification (recommended) is included in your subscription $49/month. This class is part of the Content, Advertising & Social track of Northwestern's Social Media Specialization.
Not sure you're ready to commit? You can also audit for free!
Best Micro-Certifications and Specializations for Paid Search Analysts
Data Analytics Certificate
Google Sponsors a certificate program through Coursera. It's free to audit, but if you want the certificate (recommended), it's $49 a month to complete at your own pace.
Search Advertising
UC Boulder offers a certificate on Coursera, and a broader class on Digital Advertising Specializations.
It's free to audit, but if you want the certificate (recommended), it's $49 a month to complete at your own pace.
Learning PPC with Google Ads
LinkedIn Learning is free with a LinkedIn Premium subscription ($30/month).
LinkedIn Learning subscriptions are great for exploring many options with one cost.
Google Ads Training (AdWords): Paid Search (PPC) Ads
This class teaches the difference between SEO and SEM, how to create a converting ad, and how to budget and bid for keywords.
The class has 4.2 stars with more than 12k students, and only costs $20.
Best Micro-Certifications and Specializations for Project Managers
Project Management Certificate
Google Sponsors a certificate program through Coursera. The certificate is $49 a month to complete at your own pace.
Project Management Foundations
LinkedIn Learning subscriptions are great for exploring many options with one cost.
Project Management for Beginners
This class is a top seller on Udemy, and only $16. It has 4.6 stars with more than 19 thousand reviews.
Introduction to Project Management
This is more of a traditional classroom structure and priced accordingly at $199. But you can audit for free!
